EXPLORING THE WILD IN COMFORT
Meet the man behind Tretorn Sarek Boots Simon Fjellner, Lead Designer Bags & Footwear.
SAREK ORIGINAL The Original Sarek boot is a symbol of Tretorn’s rich history and has been an icon for over 40 years. This year we bring our beloved Sarek 72 rubber boot back.
– There has been a huge demand on the original Sarek boot. People has literally called and begged us to re-launch the original from 1972. And since Sarek is an essential theme this season and for the future, and the Scandinavian outdoors is at the very heart and DNA of Tretorn, we decided that this was the time, says Simon Fjellner – head of design for bags and rubber boots.For Simon the task was to make as small changes as possible from the original design but use modern techniques to create a contemporary boot. It has been a true privilege to get to dig deep into the Tretorn archives and study both the history and the evolution of the Sarek boot. Then, what I really did was trying to copy our own product. As a designer, it was fascinating to take into account how they did rubber boots back in the 70’s, but with the craftsmanship and techniques of today, says Simon Fjellner.
So what makes Sarek 72 so unique?
– There are mainly three unique selling points in the construction: The wooden mid sole, the foldable shaft and the soft, comfortable fit. But if I just get to mention one thing, I’d have to say it’s the rich heritage that makes Sarek 72 so unique.
A high cut hiking/hunting rubber boot inspired by the original Tretorn classic Sarek released in 1972. Due to the flexible upper design and natural rubber material, the shaft can be folded up and down to adapt it to suit various weather conditions and terrains. The sole has a grip sure patterned outsole also in the arch making it ideal to wear for hiking in different terrains.
This new hiking boot was developed to meet the demanding experiences when long distance hiking in the wet rivers and mountainous terrain in north of Sweden. Made for long days and long distances, Sarek Breathable has a sole construction that gives ease walking through rough terrain on hard and slippery grounds. It is constructed with a straight shaft that folds easily, making it easy to ventilate. It has a snug fit so it sits comfortably when moving, as the purpose of the boot is for movement in the outdoors with great comfort. The shaft is made in a lightweight breathing material, which makes it comfortable to wear and lighter to use.
Since 1891, Tretorn have been crafting high quality protective rubber boots. First made for farmers in the southern part of Sweden, but soon also for hiking in the extreme mountain regions of northern Sweden. Tretorn boots are uniquely developed to achieve the highest level of performance and durability while moving in comfort.
Our Purpose with Sarek is to inspire people to enjoy and interact with nature, create a more environmental conscious lifestyle, and exploring the wild in comfort.